The Codes of Gender

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

2010-10-13 | en

Vyznavač snov

1970-01-01 | sk

Valldaura: A Quarantine Cabin

A group of young architects, confined to a forest in Barcelona during the COVID crisis, explore the problems generated by the ambition of wanting to be completely self-sufficient.

2022-07-24 | es

The Corporation

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

2003-09-10 | en

Helvetica

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

2007-09-12 | en

Pitch People

The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.

1999-10-22 | en

TGV, 30 ans de vitesse

2011-12-14 | fr

King Lines

King Lines follows Chris Sharma on his search for the planet's greatest climbs. From South American fantasy boulders to the sweeping limestone walls of Europe, Sharma finds and climbs the hardest, most spectacular routes. Off the coast of Mallorca he discovers his most outrageous project yet, a 70 foot arch rising from the Mediterranean Sea...

2007-03-01 | en

Generation Sputnik

From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.

2016-12-01 | de

Shapeless Tracking

Inside a computer a space-time is revealed in which image and sound become numbers and motion manifests as rhythm, flow and chaos. This tracking and integration experiment removes the superficial identity of video to detect kinetic disturbances in everyday environment.

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X-Rated: The Ads They Couldn't Show

Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.

2005-03-10 | en

Oso

OSO is a journey through the history of a pop icon told by its own protagonists, the Tous family, Spain's most famous jewelers.

2020-11-04 | es

Your Turn to Win!

A marketing scam video from 1990. Take a glimpse at some retro financial chicanery.

1990-08-11 | en

The Atomic Cafe

A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.

1982-03-17 | en

Song of Rapa Nui

This feature length documentary tells the story of Mahani Teave who grew up on Rapa Nui (Easter Island) and left at age 9 to pursue her dream of being classical pianist-a journey that takes her from mainland Chile to The Cleveland Music Institute to Berlin and the great concert halls of Europe. At the age of 30, on the brink of international success, Teave gives up her career to pursue a new dream, coming back full circle to Rapa Nui to found a free music school for the island's children. The resulting school-named Toki, after the basalt tool once used to shape Easter Island's iconic sculptures-is a model of sustainability, incorporating tons of tires, bottles and Pacific Ocean plastic; surrounded by agri-environmental gardens to grow food. With Toki, Mahani hopes to shape a bold new future for Rapa Nui and inspire hope and change on Earth, our island home.

2020-11-30 | en

Don Beveridge - Customerization Seminar

Business speaker Don Beveridge brings his consulting expertise to a corporate engagement for Burger King, Baskin-Robbins, Dunkin' Donuts, Togo's and more.

1998-05-01 | en

Super Design

SuperDesign is a film about 19 players of the Italian Radical Movement. Through their words and their stories, we retrace the history and the heritage of the movement. They take us back to that time when everything seemed possible.

2017-11-04 | it

Vietnam: Fast Forward

An uplifting documentary that explores the human element behind Vietnam’s resurgence as one of the fastest growing economies in the world.

2021-03-19 | en

Radikalslöjdaren

| sv

Virgil Abloh: How To Be Both

Film exploring the life of legendary designer Virgil Abloh. It tracks his spectacular ascent from Kanye West’s right-hand man to his role as artistic director of menswear at Louis Vuitton.

2023-02-11 | en