The Persuaders
Genres
Overview
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Details
Budget
$0
Revenue
$0
Runtime
55 min
Release Date
2004-11-09
Status
Released
Original Language
English
Vote Count
4
Vote Average
8
Douglas Atkins
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Scott Donaton
Himself
Linda Eatherton
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Stuart Ewen
Himself
Richard Ford
Himself
Richard Frank
Himself
Bob Garfield
Himself
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