Behind the Screens, Hollywood Goes Hypercommercial
Hollywood Goes Hypercommercial
Genres
Overview
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Details
Budget
$0
Revenue
$0
Runtime
37 min
Release Date
2000-01-01
Status
Released
Original Language
English
Vote Count
0
Vote Average
0
Jeremy Pikser
himself
Mark Crispin Miller
himself
Robert McChesney
himself
Susan J. Douglas
herself
6.5
The Codes of Gender
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
2010-10-13 | en
1.2
Will Smith: The Prince of Hollywood
Fans forever love Will Smith who are reassured they will always be entertained. Follow the journey of this fascinating actor, producer, husband, and father who has the WILL to win.
2020-10-01 | en
7.0
We Remember Marilyn
We Remember Marilyn. Marilyn Monroe transforms from Norma Jean, a cuddly teenager, into the most recognizable face and body in the world in these home movies, photos and film clips which span her early bit parts to her most known roles.
1996-01-01 | en
6.9
Art & Copy
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
2009-08-21 | en
6.7
Tales from the Script
Shane Black ("Lethal Weapon"), John Carpenter ("Halloween"), Frank Darabont ("The Shawshank Redemption"), William Goldman ("The Princess Bride"), Paul Schrader ("Taxi Driver"), and dozens of other Hollywood screenwriters share hilarious anecdotes and penetrating insights in "Tales from the Script," the most comprehensive documentary ever made about screenwriting. By analyzing their triumphs and recalling their failures, the participants explain how successful writers develop the skills necessary for toughing out careers in one of the world's most competitive industries. They also reveal the untold stories behind some of the greatest screenplays ever written, describing their adventures with luminaries including Harrison Ford, Stanley Kubrick, Joel Silver, Martin Scorsese, and Steven Spielberg. The film was produced in tandem with the upcoming HarperCollins book of the same name.
2009-01-10 | en
5.7
Out of Print
A documentary exploring the importance of revival cinema and 35mm exhibition - seen through the lens of the patrons of the New Beverly Cinema - a unique and independent revival cinema in Los Angeles.
2014-08-23 | en
4.4
Montgomery Clift
A documentary incorporating footage of Montgomery Clift’s most memorable films; interviews with family and friends, and rare archival material stretching back to his childhood. What develops is the story of an intense young boy who yearned for stardom, achieved notable success in such classic films as From Here to Eternity and I Confess, only to be ruined by alcohol addiction and his inability to face his own fears and homosexual desires. Montgomery Clift, as this film portrays him, may not have been a happy man but he never compromised his acting talents for Hollywood.
1983-01-01 | en
0.0
Cool Critter
A frustrated Hollywood actress is doing an unusual “part-time job.”
2019-08-08 | en
6.0
Oops, Those Hollywood Bloopers!
A collection of bloopers and outtakes from an enormous selection of Hollywood classic productions spanning from the 1930s through the 1980s.
1982-01-01 | en
0.0
Mae West and the Men Who Knew Her
As the first "blonde bombshell," Mae West reigned supreme and changed the nation's view of women, sex and race — on stage, in films, on radio and television.
1994-08-09 | en
7.0
Gary Cooper: The Face of a Hero
Known for his personification of the Western Hero, it was Montana-born Gary Cooper's horse-riding skills that first brought him bit parts in movies. And he never lost his love of the great American outdoors. Though he rarely played a villain and was an adept comedian, Cooper is best remembered for his strong, silent heroes. With his lanky country boy looks and shy hesitancy he created a unique screen presence, though his real life was one of sophisticated elegance.
1998-03-17 | en
7.0
Burt Lancaster: Daring to Reach
He went from street-wise tough to art-collector liberal-activist, from circus-acrobat hunk to Academy Award winner. Burton Stephen Lancaster — later Burt Lancaster — was one of five children of a New York City postal worker. By eighteen, Burt was 6'2" and blessed with the athletic physique and dynamic good looks that helped make him famous. A stint in the Army introduced Burt to acting and led him to Hollywood where his first release, "The Killers" (1946), propelled him to stardom at age 32. He took control of his own career and seldom faltered.
1996-03-15 | en
7.2
Helvetica
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
2007-09-12 | en
5.0
Jack L. Warner: The Last Mogul
An insider's account of Jack Warner, a founding father of the American film industry. This feature length documentary provides the rags to riches story of the man whose studio - Warner Bros - created many of Hollywood's most classic films. Includes extensive interviews with family members and friends, film clips, rare home movies and unique location footage.
1993-05-14 | en
6.7
Kim Dotcom: Caught in the Web
The larger-than-life story of Kim Dotcom, the 'most wanted man online', is extraordinary enough, but the battle between Dotcom and the US Government and entertainment industry—being fought in New Zealand—is one that goes to the heart of ownership, privacy and piracy in the digital age.
2017-03-13 | en
7.3
Uma Thurman: Hollywood's Silent Warrior
A portrait of American actress Uma Thurman, muse of legendary filmmaker Quentin Tarantino and courageous voice for the many victims of despotic producer Harvey Weinstein.
2024-08-25 | de
7.6
The Corporation
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
2003-09-10 | en
10.0
Pitch People
The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.
1999-10-22 | en
0.0
Cocaine: History Between the Lines
Cocaine has always gotten a bad rap, and for a reason. It is a drug used by the rich and the poor legally and illegally, Mexican cartels fought over it with Colombia once associated with the brutal cocaine wars, and a source of tension between the American and Mexican borders on the people who are illicitly bringing in cocaine from one side of the border to another and will do anything to do it. So it can be surprising at times to the viewer throughout the course of the documentary special, that it was never always like this.
2011-08-30 | en
6.3
California Dreams
Five unique individuals in pursuit of a big life change. Through auditions set up in small towns across Southern California, the film shows genuine characters with big Hollywood aspirations who, for various reasons, have never had the opportunity to pursue their dreams.
2017-03-11 | en