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The Secret of Selling the Negro

The Secret of Selling the Negro

Genres

Documentary

OverView

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Others

Budget

$--

Revenue

$--

Status

Released

Original Language

English

Runtime

21 mins

Rating

6/10

Release Date

04 July 1954

Country

United States of America

Cast

Robert Trout

Robert Trout

Self - Host

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