Pink Ribbons, Inc.
Capitalizing on hope.
Genres
Overview
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Details
Budget
$900000
Revenue
$25000
Runtime
97 min
Release Date
2011-09-11
Status
Released
Original Language
English
Vote Count
10
Vote Average
6.5
Samantha King
Herself
Barbara Brenner
Herself
Barbara Ehrenreich
Herself
Nancy Brinker
Herself
Susan Love
Herself
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