The Merchants of Cool

The Atomic Cafe

March 1982 •English

A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.

Ricochet

May 2021 •English

When a young woman is shot by an undocumented immigrant on Pier 14 in San Francisco, the incident ignites a political and media furor that culminates in Donald Trump’s election as President of the United States. In the eye of this storm, two public defenders fight to reveal the truth.

A Day in the Life of a Consumer

June 1993 •German

The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.

Spice World

December 1997 •English

World famous pop group the Spice Girls zip around London in their luxurious double decker tour bus having various adventures and performing for their fans.

The Codes of Gender

October 2010 •English

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

Decade

December 1989 •English

Interviews with personalities including John Mellencamp, Spike Lee, Lou Reed, Roseanne Barr, David Byrne, George Michael and more, as they reflect on the 1980s.

Advertising at the Edge of the Apocalypse

March 2018 •English

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

More Than Work

November 2019 •Indonesian

Tells a story about a blurry photo of a woman who works in the media industry in Indonesia. This movie has several perspectives. One point of view is of a woman who works in a media and the other is about the sexual minority, people who aren’t allowed to appear on television due to their sexuality.

History on the Run: The Media and the '79 Election

July 1979 •English

This documentary examines the media's coverage of the Canadian federal election of May 1979. Filmed over a 3-week period, it takes a fascinating look at journalists in action and the politicians who attempt to manipulate the media.

The Corporation

September 2003 •English

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Hell on Wheels

June 2004 •German

Year after year hundreds of thousands of fans line the route of the Tour de France, cheering on their heroes and willing them to victory, while millions of viewers worldwide tune in on their televisions. Academy Award-winning director Pepe Danquart, fascinated by the spectacle of the three week race, chose to focus on the courage, the pain and the fear of the riders of the Tour. Training his lens on German superstar sprinter Eric Zabel and his loyal domestique Rolf Aldag, Danquart captures the thrill of the race and the teamwork behind the stars of the peleton. He also shines light on the Tour's supporting cast - the director sportifs, masseurs, and, of course, the wildly enthusiastic fans. Reveling in the stunning landscape - from the Alps to the Pyrenees to the Massif Central to Paris - and with a nice dollop of Le Tour's history, HELL ON WHEELS transcends the sport it celebrates to reveal an astonishing human endeavor.

Hollande, DSK, etc ...

December 2012 •French

Helvetica

September 2007 •English

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Outfoxed: Rupert Murdoch's War on Journalism

July 2004 •English

This film examines how media empires, led by Rupert Murdoch's Fox News, have been running a "race to the bottom" in television news, and provides an in-depth look at Fox News and the dangerous impact on society when a broad swath of media is controlled by one person. Media experts, including Jeff Cohen (FAIR) Bob McChesney (Free Press), Chellie Pingree (Common Cause), Jeff Chester (Center for Digital Democracy) and David Brock (Media Matters) provide context and guidance for the story of Fox News and its effect on society. This documentary also reveals the secrets of Former Fox news producers, reporters, bookers and writers who expose what it's like to work for Fox News. These former Fox employees talk about how they were forced to push a "right-wing" point of view or risk their jobs. Some have even chosen to remain anonymous in order to protect their current livelihoods. As one employee said "There's no sense of integrity as far as having a line that can't be crossed."

The Good Night

January 2007 •English

Gary, a musician, is trapped in an unhappy relationship with his live-in lover, Dora. He becomes enthralled with a beautiful seductress who enters his dreams, and tries to control his dream-state so he can spend more and more time with her. When Gary sees his mystery woman's face on a bus billboard, he discovers she is real, and fate brings him an opportunity to meet her.

The Plot Against the President

October 2020 •English

Based on Lee Smith's book of the same name, this documentary follows the story of the biggest political scandal in U.S. history.

DJ Punk: The Photographer Daniel Josefsohn

November 2018 •German

Nobody captured the atmosphere of 1990s Berlin better than German photographer Daniel Josefsohn, who died in 2016 at the age of 54, leaving his mark in advertising with his irreverent aesthetic and punk sensibility. It was his spontaneous, imperfect images shot for an MTV campaign in 1994 that first made him famous.

Boogie Man: The Lee Atwater Story

September 2008 •English

Boogie Man is a comprehensive look at political strategist, racist, and former Republican National Convention Committee chairman, Lee Atwater, who reinvigorated the Republican Party’s Southern Strategy to increase political support among white voters in the South by appealing to racism against African Americans. He mentored Karl Rove and George W. Bush and played a key role in the elections of Reagan and George H.W. Bush.

Children

October 2020 •Hebrew

The painful personal stories of five Palestinian kids, ages 7-17, open a window into the world of Palestinian minors under Israeli occupation - trapped within the violence, humiliation, and daily confrontations with soldiers and settlers - while remaining children in every way. Each child finds his or her own way to cope and to construct emotional and political worlds in an impossible situation.

Mashed Media

January 2010 •English

From the front lines of the bankrupt Chicago Tribune, to the vibrant local online publishing and start-up scene, pioneering journalists struggle to reinvent a storied, yet troubled industry. "Mashed Media" visits bloggers, independent publishers, hacker journalists, and social media mavens working in the trenches of Chicago, providing a rare and intimate look at the future of journalism now.